Retail Merchandising Training Manual4/25/2021
Specific product displays focus on just one department or brand.This post serves as a tactical primer for retailers looking for visual merchandising strategies and product merchandising ideas.The ticket is going to be solving whats going wrong in the stores first.
![]() But the middle is getting squeezed, unless youre willing to spend money on your stores like they did with Saks. Clearly they get it that ability to wow shoppers thats the market. Why should merchandising matter to retail management The quicker you can cut down on a shoppers choices, the quicker you can make them relax and consider purchasing your merchandise. The less time you devote to how you arrange your store and display your products, the more overwhelmed your shoppers will feel when trying to know what to look at. And an overwhelmed shopper never becomes a customer - they just leave. You can attract as many new bodies to your shop as you want, but if they discover a hodgepodge of merchandise that takes too much to figure out, if they meet with too much frustration trying to find what they were looking for, or if they encounter only flat or uninteresting displays, your merchandise will sit. Merchandise that sits for too long is like spoiled milk; it starts to smell and loses all value until it is thrown out. Your shoppers shouldnt notice great in-store merchandising, but it should focus their eyes on a display. The lighting should draw them toward a fixture; the signage should pique their curiosity, and together make them want to buy more. In order to implement a strong retail merchandising plan, you have to have someone who understands the science of which colors are in fashion, what trends they can tie into, the cause and effect of fast-moving or dead products, as well as someone who has the creativity to create the excitement of serendipity when shopping in your brick and mortar store. Large stores have entire teams devoted to the four separate areas of retail merchandising while single-operator locations struggle to do something more than just get the merchandise out and priced. Thats where the art and science of retail merchandising gives brick and mortar retailers an advantage over their online competitors. To begin merchandising your store, always start with the front doors, for this is the first chance your customer has to understand the alien planet that is your store. Is your directional signage easy to understand and well-placed so shoppers can navigate your store layout. Are those backdrops or barriers interesting enough to draw shoppers to them. Retail Merchandising Training Full Year CalendarThats why its always best to set up a full year calendar as part of your retail merchandising plan noting holidays, seasons, local events, and promotions. If youre looking to really master retail merchandising program, there are several degree programs where you can go to deepen your knowledge, critical thinking, and skills. We also have a whole course on in-store merchandising in my online retail sales training program SalesRX.com. It is the unspoken language retailers use to communicate with their customers. In the advent of omnichannel retailing, it also connects to the online brand experience to provide a seamless, consistent look and feel between the web and the physical store. But visual merchandising is only that part of the retail merchandising plan which includes rearranging merchandise, shelving, and fixtures to maximize sales as well as maintaining the cleanliness and functionality of the store fixtures, signage, and lights.
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